DOWNSIDE, STATED PLAINLY
Risk & controls
12
Strategy economics
No daily data yet
—Acquire once
3 years
Repeat monetisation potential
Revenue mix
3 sources
Target: 33.3% each
Revenue less ad spend
₹34 Cr
Plan · before other costs
Potential advantage ≠ proven maximumShared platform risksRetention not guaranteed
13
Risk register
No daily data yet
—Capital at risk · returns not guaranteed
Revenue shortfall
2× return
Model assumption
Demand / pricing / CTR
Partner concentration
33.3% each
Target allocation
Policy / account suspension
Audience retention
25% / 10%
Year 2 / 3 assumptions
Churn / consent withdrawal
Cash collection
60 days
Model settlement lag
Delays / disputes / defaults
Data compliance
Unverified
Consent + platform terms
Privacy / usage restrictions
Operating costs
Excluded
Not net profit
Team / technology / taxes
Full revenue loss
₹0 Cr
Illustrative downside
Ad capital exposure
₹20 Cr
Illustrative downside
Additional liabilities
Unquantified
Illustrative downside
14
Fraud & verification
No daily data yet
—Proposed controls · implementation unverified
| Exposure | Proposed check | Required evidence | Status |
|---|---|---|---|
| Bots / fake users | Device + traffic checks | Clean audience report | Unverified |
| Duplicate attribution | Deduplicate conversions | Event audit trail | Unverified |
| Invalid clicks | Partner reconciliation | Accepted traffic statement | Unverified |
| Refunds / clawbacks | Net commission checks | Final payout statement | Unverified |
| Payment diversion | Dual approval + payee checks | Bank reconciliation | Unverified |
| Data misuse | Consent + access review | Consent and access logs | Unverified |
Fraud rate: — · Verified payouts: — · Audit coverage: —