FORWARD STATEMENT / MODELLED RETURNS
Revenue & settlement forecast
Illustration · ₹20 crore over 30 daysSettles after partner review
Year-1 revenue
₹40.00 Cr
Settles after review2× ad spend
Year-2 revenue
₹10.00 Cr
Assumed25% of Year 1
Year-3 revenue
₹4.00 Cr
Assumed10% of Year 1
3-year revenue
₹54.00 Cr
Settles after reviewBefore operating costs
Revenue to date
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Settles after review
Cash to date
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Settles after review
Receivable to date
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Settles after review
Next first settlement
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Settles after reviewNet 60 after earning
02
Revenue flow
Illustrative · ₹20 crore over 30 days
₹
Spend
₹20.00 Cr
◎
Audience
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33.3% each source
CPM
₹13.33 Cr
Year 1
CTR
₹13.33 Cr
Year 1
amazon·meesho
Commission
₹13.33 Cr
Year 1
Annual revenue₹20 crore · 30-day plan
₹40.00 CrY1
₹10.00 CrY2
₹4.00 CrY3
3-year revenue₹54.00 Cr
03
Revenue recognition
Earned
Cash
D0D365D730D1095
Ramp / in transit Earned Cash settled
| Day | Event | Earned | Cash |
|---|---|---|---|
| 1 | Audience acquired | ₹0 | ₹0 |
| 31 | Revenue starts | ₹11.94 L | ₹0 |
| 91 | First cash payment | ₹7.28 Cr | ₹11.94 L |
| 198 | Earned ≥ Cost | ₹20.06 Cr | ₹12.90 Cr |
| 258 | Cash ≥ Cost | ₹27.22 Cr | ₹20.06 Cr |
| 365 | Year 1 earning complete · 2.00× | ₹40.00 Cr | ₹32.84 Cr |
| 425 | Year 1 cash fully settled | ₹41.64 Cr | ₹40.00 Cr |
| 730 | Year 2 complete · 2.50× | ₹50.00 Cr | ₹48.36 Cr |
| 1095 | Year 3 complete · 2.70× | ₹54.00 Cr | ₹53.34 Cr |
| 1155 | Final cash settled | ₹54.00 Cr | ₹54.00 Cr |
06
36-month projection
Settles after reviewPlan · ₹20 crore over 30 days
RevenueCash · +60 days
Year 1
₹40.00 Cr earned
₹32.84 Cr cash
Year 2
₹10.01 Cr earned
₹15.55 Cr cash
Year 3
₹3.99 Cr earned
₹5.62 Cr cash
08
Cash settlement · Net 60
Earned
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Settles after review
Receivable
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Settles after review
Cash
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Settles after review
No daily data yet
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